Could tourism be part of the future for rural East Yorkshire?

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East Yorkshire has long been a place people come to escape.

From the rolling landscape of the Yorkshire Wolds to our market towns, villages and coastline, tourism plays an important role in the character and economy of the area.

But could it also provide new opportunities for rural businesses and landowners?

At Gray Architectural Design, it is a conversation we are having increasingly often – and one of our recent projects shows what can be achieved when a good idea, careful design and the right site come together.

Planning approved in Beeford – East Riding of Yorkshire

We are delighted to have recently secured planning permission for a new holiday development in Beeford.

The approved proposals will create 30 holiday units, arranged within a landscaped setting around a central pond, with new planting, improved access, internal roads and dedicated parking.

Rather than simply trying to fit as many units as possible onto the site, the aim has been to create an attractive environment where landscaping and open space form an important part of the development.

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For us, that distinction matters.

Successful tourism development shouldn’t just provide somewhere to sleep. It should create somewhere people actually want to spend time.

More than simply putting lodges in a field

Projects like Beeford holiday park can look relatively straightforward when you see the finished images.

The reality behind them is rather different.

Before a planning application reaches approval, questions need to be answered about access, highways, drainage, landscaping, ecology, the surrounding countryside and how the development relates to nearby communities.

The design also has to work commercially.

There is little value in creating something that gains planning permission but doesn’t work for the people who ultimately have to operate it.

Good development therefore needs to find the balance between planning, design, the environment and commercial reality.

An opportunity for rural diversification?

Across East Yorkshire there are farms, rural businesses and landowners looking at how their property might work differently in the future.

For some, tourism may form part of that answer.

That doesn’t necessarily mean creating a large holiday park. It could be a handful of holiday lodges, converting an existing rural building, creating visitor accommodation alongside an established business or finding an entirely new use for land or buildings that are no longer working as they once did.

Every site is different – and not every idea will be suitable.

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But that is precisely why exploring the possibilities before committing significant money can be so valuable.

Sometimes an initial conversation and feasibility exercise can identify opportunities that hadn’t previously been considered. Just as importantly, it can highlight problems before they become expensive ones.

Keeping visitors in East Yorkshire

There is also a wider benefit to getting tourism development right.

People staying locally don’t simply spend money on their accommodation. They visit pubs and restaurants, buy from local shops, explore nearby towns and villages and discover attractions throughout the Wolds and the East Yorkshire coast.

A successful tourism project can therefore become part of a much wider local economy.

And as visitors increasingly look for attractive countryside locations and memorable places to stay, East Yorkshire has a great deal to offer.

What could your land or buildings become?

The holiday park in Beeford began, like most projects, with an idea.

That idea developed through design, planning and consultation into a scheme that has now secured planning permission.

For Gray Architectural Design, that’s one of the most rewarding parts of what we do: looking at a site or building and helping a client understand its potential.

So, whether you own a farm, a redundant building, a piece of land or an existing rural business, perhaps the first question isn’t: “What have we got?”

Perhaps it’s: “What could it become?”

Gray Architectural Design works with homeowners, landowners, developers and businesses throughout Driffield, the Yorkshire Wolds and East Yorkshire, providing architectural design, planning and Building Regulations services from initial ideas through to construction.

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